A website for your electrical business
Residential electrical demand has shifted underneath a lot of these businesses. The searches are increasingly for specific modern jobs, while most electricians' websites still say 'electrical services' and match none of them.
What an electrical business’s website actually needs
Five things, in the order they matter. The first one is most of the job.
Lead with the work people are actually searching for
Panel and consumer unit upgrades, EV charger installation, generator hookups, and rewires are named, specific jobs people type in full. A page that only offers 'residential and commercial electrical services' is invisible to every one of those searches.
Explain permits and inspection instead of leaving them unsaid
Homeowners are quietly anxious about whether work will be properly permitted and whether it will pass inspection — especially on anything they might have to disclose when they sell. Saying that you pull the permit and handle the inspection is reassuring, and very few of your competitors bother to say it.
Put your licence number where it can be read
Electrical is one of the trades where people genuinely check. A licence number in readable text, with your insurance alongside it, is worth more than a row of certification logos nobody can verify.
Be honest that a real quote needs a site visit
Panel work and rewires can't be priced from a photograph, and pretending otherwise leads to a bad conversation later. Explaining why you need to see it — and what the visit costs, if anything — reads as competence rather than evasion.
Domestic and commercial are two different audiences
A facilities manager needs to see compliance, scheduling around occupied buildings, and how you invoice. A homeowner needs to see tidiness, punctuality and a fixed price. If you do both, give each its own route in rather than averaging them into one page that persuades neither.
None of that is a to-do list for you.
Four of your team are working today. Each one owns a stage, and each stage happens for your electrical business specifically — not for a category you picked off a menu.
Atlas
Asks what your electrical business actually does — what you specialise in, who calls you, and what you want more of.
Orion
Turns that into a plan you read before anything is built — including which of the five above your page leads with.
Forge
Builds the whole site: the pages, the words, the imagery and the way people get in touch. You can watch or close the tab.
Compass
Puts it live on your own domain, and wires up booking and payments when you’re ready to take money through it.
Echo markets and Ledger counts. Neither has shipped, so neither is on your team yet — we would rather show you the empty chairs.
We haven’t built an electrical business yet.
So we’re not going to show you one. These are three real, published Helm builds in other trades — same conversation, same builder. Two of them have a guide of their own if you want to see how the advice changed for a different business.
Common questions
I mostly do EV chargers now — can the site lead with that?
Yes, and it's usually the right call. Tell Helm what you actually want more of during the conversation and the plan is built around that work rather than around a generic list of everything you're qualified to do.
Can I add my licence and insurance details myself?
Yes. Anything on the page can be edited directly by clicking it, which matters here because licence and insurance details need updating on their own schedule.
Do I need photos of my own work?
Helpful but not required — Helm handles imagery as part of the build. Where your own photos genuinely earn their place is finished panel work and tidy installs, which is exactly the thing customers are hoping to see.
Tell Helm about your electrical business.
A few minutes of conversation, then a plan you read and approve before anything gets built.
Start a planFree to start — you see exactly what Helm produces for your electrical business before you decide anything.