v2.2·2026-07-18
Plans, billing, and getting paid
Helm has its own accounts and billing. Your first site is free — the conversation, the plan and the build — with no card. Keeping it live on your own domain is $29 a month. A new feature after that is $49, and you are only charged once we have built it, shown it to you working, and you have approved it.
- Feature: Plan and billing live at /account — subscribe, change plan, cancel, and open your billing portal without emailing anyone
- Feature: Your first site is free and stays live. After that, $29/mo keeps it on your own domain with unlimited changes to what you already have
- Feature: New features are $49 each, charged on approval — we build it, show it to you working, and you decide. Turn it down and there is nothing to pay
- Improvement: You are never charged for work that did not land — a build that cannot finish is not billed at all
- Feature: Shops can charge their real prices — a multi-item cart now checks out at the actual price of each product instead of one flat amount for everything
- Improvement: Pricing and How it works are real pages now, not homepage anchors, and every page shares one navigation bar that works on a phone
v2.1·2026-07-18
Your projects, your domain, your call on publishing
Your projects page shows your actual sites instead of a wall of coloured initials, you can point a domain you own at a published site, and the publish button is yours again — quality findings are shown to you rather than used to hold the door shut.
- Feature: Connect a domain you own to a published site. Its status comes from actually fetching your domain over HTTPS and checking it serves your site — not from a vendor saying the record looks right
- Improvement: You don't get a clickable link to your domain until the certificate is genuinely issued, so you never hand a customer a browser security warning on your own business
- Feature: Projects shows a real picture of each live site. A tile that can't be photographed honestly stays blank rather than showing you a stale one
- Feature: Archive a project to take the site down — and Undo genuinely undoes it, putting the site back online rather than just restoring a row in a list
- Feature: A shareable timelapse of your site being built, offered at the moment it goes live
- Improvement: Quality checks now inform rather than veto: you see what we found next to a working publish button. Only three things still stop a publish — an image that never rendered, a page that deploys blank, and a dangerous invented claim about your business
- Improvement: Replacing a live custom domain while findings are open asks once and names them, then publishes — a speed bump on the one action that can damage something real, never a block
v2.0·2026-07-17
Sites that look designed — and never invent facts
Two quality problems fixed at the root rather than papered over. Builds now resolve a proper design system before writing a page, with light-led layouts and headlines that stay legible over photography. And the builder no longer makes things up about your business.
- Fix: The builder no longer fabricates authoritative-sounding details — certificate numbers, ratings, award badges, testimonials from customers you don't have. A site can't go live carrying an invented claim about your business
- Improvement: Every build resolves a full design system first — palette, type, imagery treatment — so pages look composed rather than assembled
- Fix: Light-toned brands get light-toned sites. Builds no longer default to a dark hero with a scrim over it regardless of your palette
- Fix: Hero headlines are checked for legibility against the photo behind them on phone and desktop, not just one of the two
- Improvement: If a photo didn't generate, one click regenerates just the missing images instead of rebuilding your whole site
- Fix: Tools and dashboards are no longer marked down for having few marketing photos — an internal app isn't supposed to look like a brochure
v1.9·2026-07-15
Edit your live site by clicking it
Changing a word no longer means asking the AI and waiting for a rebuild. Open your published site in Helm, click the text you want to change, type, and publish. Images work the same way — click one and upload your own.
- Feature: Click any text on your site to edit it in place, then publish the change straight to your live URL
- Feature: Click an image to swap it for your own — including the full-width photo behind a hero, not just inline images
- Improvement: Your edits are written back into your site's plan, so a photo you chose yourself survives the next AI rebuild instead of being overwritten
v1.8·2026-07-13
Builds that finish, and a go-live that connects
A reliability pass on the two moments where a stall costs you the most: the build itself and the publish. An interrupted build now continues from where it stopped instead of starting over, and a page that deploys blank can no longer be reported to you as live.
- Fix: A build interrupted partway through resumes where it stopped rather than starting again from nothing
- Fix: A long AI turn is no longer mistaken for a stalled build — builds stopped being killed while they were working
- Fix: Publish and go-live can no longer spin forever, and a deploy that finishes just outside the polling window is reconciled instead of reported as failed
- Feature: A deployed page is loaded and checked before it's called live — a blank or crashed page can't be handed to you as a working site
- Integration: Go-live connects Calendly for bookings and Mailchimp for email capture, alongside Stripe for payments
- Fix: A publish that fails now says what went wrong, and momentary hosting API blips are tolerated rather than fatal
v1.7·2026-07-05
Quality checks before your site earns its URL
Helm started checking a build's quality before publishing it — placeholder copy left in, broken images, too little working interactivity — and showing you exactly what it found. (As of v2.1 these findings inform rather than block: you decide when to publish.)
- Feature: Publishing runs a quality pass — content, imagery and functional checks — and reports what it found
- Feature: Findings are specific and actionable (e.g. "placeholder copy found"), with one click to send the issue back to the builder
- Improvement: A site with a compile error can never receive a public URL
v1.6·2026-07-05
Hardening before the doors open
A systematic reliability sprint on the quiet failures that don't announce themselves until a real customer hits them — payments, publishing, and the routes that start a build.
- Fix: Checkout handles every kind of purchase — some were being dropped on the way to Stripe
- Fix: Sign-in failures show a clear reason instead of silently bouncing you back to the login page
- Fix: Asset uploads retry with backoff, so a momentary network blip no longer leaves a publish half-finished
- Improvement: Every builder route requires authentication — a guessed URL can't start a build or reach someone else's project
v1.5·2026-07-05
Accessibility built in, not bolted on
Every page Helm builds meets accessibility standards out of the box. Alt text, form labels, icon buttons and heading order are enforced during the build — so your site works for all of your customers from the first day it's live.
- Improvement: Images get meaningful alt text automatically
- Improvement: Form labels are wired correctly so screen readers work
- Improvement: Icon-only buttons carry accessible labels
- Improvement: Heading order is enforced across every generated page
- Fix: Security hardening: webhook signature verification and protection against server-side request forgery
v1.4·2026-07-01
Builds got cheaper to run — and better at search
The builder now reuses its own context across the many turns it takes to write a full site, cutting the cost of a complex build by more than half with no visible difference in the result. Every built site also ships with the metadata search engines and social previews expect.
- Improvement: Builder costs cut by more than half through context reuse across the build
- Improvement: Page titles, descriptions and social share previews are generated for every site automatically
- Improvement: Links out to other sites get security attributes added automatically
- Feature: A privacy policy page is generated for any site that collects an email address or phone number
- Improvement: Photos persist correctly when a build resumes from a snapshot
- Fix: A crashed build unblocks you within 90 seconds instead of holding the project for 12 minutes
v1.3·2026-06-30
Apps and tools get real depth
Builds that are a tool rather than a brochure used to look complete and behave shallowly. Now every product or app build starts with a shared data layer — so charts show real data, a role switch actually changes what you can see, and a row opens into a full record.
- Improvement: App and product builds start with a shared data store before any screen is written
- Improvement: Charts are real charts drawn from that data, not styled rectangles
- Improvement: Role switching genuinely gates what each role can see and do, rather than just changing a label
- Improvement: Rows open into full detail views with history
v1.1·2026-06-25
Real photography in every build
No more grey placeholder boxes. Every site Helm builds gets real, generated photography sized for the slot it sits in — hero, cards, gallery — chosen to match the business you described.
- Feature: Every build gets generated photography at the right size and crop for each slot
- Improvement: Imagery is chosen against your brand and your business, not applied as a generic stock pass
v1.0·2026-06-21
Helm ships: describe your business, get a real site
Helm is live. Answer a short set of questions about your business and Helm builds a production site in a live cloud sandbox — with your brand colours, real content, and a working publish button at the end of it.
- Feature: A consultative start: Helm asks about your business rather than handing you a blank template picker
- Feature: The builder writes a real, production React site into a live sandbox you can watch as it's built
- Feature: Publish to a live URL in one click
- Feature: Brand kit crawler: if you already have a site, Helm pulls your existing colours and logo automatically
- Integration: Stripe payments wired into the site Helm builds for you