There is no bigger version of Helm.
Every plan does everything the product does — your own domain, payments, click-to-edit, the whole team. What you are choosing is how much work your team gets through for you, not which features you are allowed to touch.
- No feature gatingNothing in Helm reads your plan to decide what you may do.
- No price risesThe plan you sign up on is the plan you keep, as more ships.
- No charge to go livePublishing, your domain and payments cost nothing, on any plan.
How much of this do you actually want to do yourself?
Every plan does everything and gets the same team. What changes is how much of the running you hand over. Nothing here asks how big you are — a one-person business can want the most handed over of anybody, and often does.
or $290 a year — 2 months free
“Get me live properly, then let me get back to running the place.”
You want it built right, then mostly left alone
Some of it.
Think back over last year. The things you’d have wanted changed on a website came up a handful of times — new prices, a new photo, holiday hours.
The whole team, and everything it can do.
or $990 a year — 2 months free
“There’s always something I want changed, launched or tested.”
The business keeps moving and the site has to move with it
Most of it.
Think back over last year. Most weeks, something about the business was different from what your website would have been saying.
The same team. The same everything.
or $2,990 a year — 2 months free
“I want to hand over as much of this as I possibly can.”
One business or twenty — it’s about how much gets done, not how many sites
As much as you’ll take.
You are the bottleneck. The list of things you’d do for the business if you had the hours is longer than the list you get through.
Not one teammate more than Starter gets.
Being on a plan that turns out to be too small is the only genuinely annoying thing on this page, and it is the easy mistake to make — almost nobody guesses their own appetite correctly up front. You can drop down at any time, and moving up mid-month grants the credits straight away.
The bottom row is identical on purpose — including on free. Every plan gets the same team, working the same way, on everything it can do. Echo and Ledger, greyed above, join that row on every plan at once.Arriving soon
And none of it is enforced. Nothing stops a Starter customer spending an entire balance on exactly the work a Scale customer does — that just means they had a Scale appetite all along. These are descriptions of who you are, not limits on what you are allowed to do.
Haven’t got a site yet, or the one you have is embarrassing you? Free builds you a complete one and publishes it — no card, no watermark, no expiry, and you keep it. Start free →
One balance. Two things draw from it.
Credits are how Helm meters the work your team does. One balance covers everything, so you are never working out which product a charge came from.
- Build a site from a conversation
- Change an already-built site
- Redraw a picture on a live site from a typed request
That is the entire list. As new tools ship — marketing, then analytics — they draw from this same balance rather than becoming another subscription.
- The consultation and the plan
- Reviewing and approving the plan
- Publishing, custom domain and payments
- Click-to-edit your live site
- Asking your team for a change you can't make yourself
- The page view count on your published site
- Your published site's staged engine actually running (e.g. a personalized story)
A build is only charged once it’s actually delivered — if it can’t finish, you’re not charged for it. No meter running while the AI fixes its own mistakes.
Why those are free. Charging you to read your own plan would push you to approve it without reading, which defeats the point of showing it to you. Publishing is free for the same reason: the moment you go live is the one we least want to tax. And charging for a typo fix would just leave typos on your site.
Why there are no numbers here. Which actions cost anything is a fact about the product, and you should be able to check it. What one costs is a price we intend to keep improving — putting it on this page would anchor you to a figure we would then be held to.
The three things everybody asks first.
This is the work you would be paying for.
Every one of these came out of a conversation, a plan somebody approved, and the same team you would be paying for.
Real Helm builds on Helm-owned accounts — our own and demo businesses, not customer endorsements. Every one of them was built by the same team, from the same conversation, on a plan from this page.
The rest of the questions.
- 01What exactly do I get for free?
- Enough for Helm to build you one complete site, and you can publish it. No credit card. It is a real build rather than a watermarked preview — the point is that you see what Helm actually produces for your business before you decide anything.
- 02Is the free plan a trial in disguise?
- No. It isn’t time-limited, there’s no card at signup, and the free allowance renews each month rather than expiring after a window. We would rather you upgrade because you ran out of room than because a countdown finished.
- 03Do I own the site?
- You own it — your content, your domain, your Stripe account. Customer payments settle directly into your own Stripe rather than passing through Helm, and Helm takes no cut of what you sell. What you pay us is the subscription on this page and nothing else.
- 04Can I move between plans?
- Any time, in both directions, from your account page. Upgrades take effect immediately with the new credits granted straight away; downgrades and cancellations run to the end of the period you have already paid for. No fee, no phone call.
- 05Which plan should I pick?
- Pick the one that matches how often you expect to change things, not how big the business is. Starter suits wanting it built properly and then mostly left alone. If a month goes by where you keep putting work off to protect the balance, that is the signal to move up — and you can, mid-month, with the credits granted straight away.
- 06What happens when marketing and analytics land?
- They arrive on every plan at once, including free, and they draw from the same credit balance rather than becoming a second subscription. Your price does not change because they shipped.
Still deciding? See exactly how a build works — you read and approve the plan before anything gets built, and that part costs nothing.
Pick the pace. Change it whenever.
Every plan does everything. You are only deciding how much of this you want to stop doing yourself.