Who it’s for
Four people walked in. None of them picked a category.
Helm never asks what kind of business you are. It asks what you’re trying to do, then a team of specialists plans it, builds it and takes it live. These are the four situations people arrive in. Find yours — the industry never comes up.
- 01Starting from nothing“Tell us the dream. We build the business.”
- 02An existing business going digital“You don't have to know what to ask for. That's our job.”
- 03A builder who wants the platform, not a template“Anyone can build you a website. We hand you a business.”
- 04A business automating what it already does“$49 when you approve it. $0 if it's wrong.”
01 · Starting from nothing
A side hustle and an idea. No site, no shop, no idea what a checkout needs.
“Tell us the dream. We build the business.”
- What she walked in with
- A name she liked, a box of hand-poured candles, and evenings to spend on it. No domain, no logo, and no interest in learning what a payment processor is.
- What Helm did
- Atlas asked what she makes and who buys it. Orion wrote the plan — a shop, a page per scent, the story of the batches — and she approved it before anything was built. Forge built it from her own answers. Compass put it live the same afternoon, for free.
What we build for her
- A shop that takes payment through her own Stripe — every sale is hers
- Prices and products she changes from a panel, live in seconds
- Every paid order recorded, counted and sent to her; the buyer told it shipped
- An abandoned-cart email, from her own domain
Emberwick
02 · An existing business going digital
Twenty years of work, a phone that rings, and nowhere to send the people who look you up first.
“You don't have to know what to ask for. That's our job.”
- What they walked in with
- Two painters, a folder of before-and-after photos, and a business that ran on word of mouth. The customers they lost were the ones who searched before they called.
- What Helm did
- Atlas asked how a job actually starts — a walk-through — so the site leads with booking one. Orion planned it around the quote, not a brochure. Forge built the gallery from their own photos, before beside after. Compass took it live, and when something is wrong they say so in plain English and it gets fixed.
What we build for them
- A quote request and a walk-through booked straight onto their calendar
- Their Google rating and reviews on the site, straight from the listing
- Click any line on the live site and change it themselves
- A text to the customer when the job is booked
Martinez & Co.
03 · A builder who wants the platform, not a template
A real product idea, and no appetite for wiring auth, payments and hosting together by hand again.
“Anyone can build you a website. We hand you a business.”
- What he walked in with
- A product that needs an engine behind it — a personalised bedtime story for every child — and the technical taste to know a landing page is not the hard part.
- What Helm did
- Orion planned the product, not just the pages: the sign-up, the paywall, the story engine behind it. Forge built the app and the engine on it, running on his own vendor key so his customers' usage is his, not ours. The code is his to download whenever he likes.
What we build for him
- Sign-in and accounts for his visitors, run by Helm
- Paid memberships — who has actually paid, and letting them in
- The product's own engine running on his key, on his site
- Standing work the site does on its own — a reminder, a weekly recap
Bellemade
04 · A business automating what it already does
A studio that already works — and an owner spending every evening on the admin of it.
“$49 when you approve it. $0 if it's wrong.”
- What she walked in with
- A schedule on a whiteboard, regulars who pay in cash, a waiting list in a notebook, and an owner who answers the same three questions by text every day.
- What Helm did
- Atlas asked what she does by hand every week. Orion planned the schedule, the memberships and the reminders as phases she approves one at a time. Forge built the first pass free; each next feature is built, shown to her working, and only then costs anything.
What we build for her
- Class booking on her own calendar, from the schedule on the site
- Memberships that know who has paid
- A reminder before every class, sent without her
- The site texting a regular that a spot opened up
Still Point
The same price for all four
You are charged when you approve it. Not before.
Nothing here depends on which of the four you are. The plan you approve says what gets built; the price is the same unit for everyone.
See pricing →- Free: your first site, built and published. No card.
- Live: $29/mo for your own domain and your team on call.
- $49 a feature, charged only when you approve it working.
Which one are you? It doesn’t matter yet.
Tell Helm about your business. A few minutes of conversation, then a plan you read and approve before anything gets built.
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